In a landmark announcement on July 26, 2025, Fenerbahçe Football Club confirmed that their historic stadium will now be known as “Chobani Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex” following a sponsorship agreement with the global brand Chobani.
This deal marks a major milestone in Turkish sports sponsorships, covering naming rights for the stadium as well as the club’s European competition jersey sponsorship.
Details of the Sponsorship Agreement
According to the club’s official statement, the agreement includes:
- Stadium Naming Rights:
Valid for 5 + 5 seasons starting from the 2025-2026 football season.
The sponsorship fee is set at €10,000,000 per season. - Football A Team European Jersey Sponsorship:
A 2 + 3 season deal for the European competition jerseys.
The starting fee for the 2025-2026 season is €4,000,000, with subsequent fees varying based on UEFA Champions League or Europa League participation but not falling below €4,000,000.
Official Statements and Significance
Speaking at Fenerbahçe’s High Council meeting, General Secretary Burak Kızılhan emphasized the importance of the partnership with Chobani, a global powerhouse:
“We are proud to collaborate with such a strong global brand. We also thank Hamdi Ulukaya, who built Chobani from the ground up in the United States to become one of the world’s leading brands. His efforts are a source of pride for our country.”
Kızılhan highlighted Ulukaya’s humanitarian work, including his personal and fundraising efforts for earthquake relief in Kahramanmaraş, raising $100 million from the US business community.
He added:
“This is the biggest sponsorship deal ever made in Turkey, and we are proud to announce it. From now on, our stadium will be known as Chobani Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex.”
What This Means for Fenerbahçe and Turkish Football
This deal not only provides significant financial support for Fenerbahçe but also raises the club’s profile internationally by partnering with an influential brand rooted in Turkish-American success stories.
The multi-season agreement ensures stability and growth potential for the club in both domestic and European competitions, with increased brand visibility and global outreach.
About Chobani and Hamdi Ulukaya
Chobani, founded by Turkish-American entrepreneur Hamdi Ulukaya, is a leading brand in the dairy industry worldwide, especially known for its Greek yogurt products.
Ulukaya’s journey from Turkey to building a billion-dollar company in the USA is widely celebrated, and his philanthropic efforts have cemented his reputation as a role model in both business and humanitarian circles.
Summary
- Fenerbahçe Stadium renamed to Chobani Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex
- Sponsorship deal valid for 5+5 years for naming rights, and 2+3 years for European jersey sponsorship
- Total sponsorship fee starts at €10 million annually for stadium naming
- Hamdi Ulukaya and Chobani praised for their global and philanthropic impact
- The largest sports sponsorship deal ever in Turkey
